6 CMO's I've spoken to this week, have all asked about how to increase their AI visibility on Perplexity, ChatGPT & Google AI overviews. Here's what we know works: Credit to James Cadwallader and the team at Profound, who analyzed 10 million citations from ChatGPT, Google AI Overviews, and Perplexity from Aug 24'-Jun 25'. The top 10 most-cited sources are drastically different on each platform. So marketers need to adopt different approaches for each. Perplexity: I'm a big Reddit fan, but Perplexity is even bigger... nearly half their citations come from Reddit: 46.7% 🚀. With Youtube at 2nd place with 13.9%. Simple ways to increasing ranking = Show up in subreddits, short form video content for YT shorts, get your community manager involved with Reddit answers, longer format videos (podcast style), 5-15min BTS pieces. 💻 ChatGPT: You might be surprised, but Wikipedia is the clear winner here with 47.9% of citations. And Reddit follows with 11.3%. Also if you're a marketer in the B2B SaaS space, it's interesting to note that G2 is at 6.7%. (Forbes, Business Insider, TechRadar all around the 5/6% mark as well) Couple ways to increase ranking = get your PR specialist on a roll and push for features in traditional publications, make sure your Wikipedia is up to date and optimised, and yes Reddit again. 📈 Google AI overviews: looks like the more balanced distribution of citations with 4 of the platform's most cited sources being over 10%. Yes as owners of Youtube, they do weight heavily towards the platform at 18.8% of citations. But Reddit actually just beats it out slightly with 21%. On the point of a more balanced distribution - Quora is at 14.3% and LinkedIn at 13%. Couple ways to rank higher = I'll keep banging the Reddit drum as evident from all 3 platforms, also video content for discovery via Youtube, and then showing up on LinkedIn with thought leadership/EGC combined with getting your brand on Quora. ps. photo is me at the Passionfruit HQ in London, falling in love with the pie chart James Cadwallader created. | 111 comments on LinkedIn